This morning I’m thinking back on projects I’ve completed in the last few years, and it’s made me realize that part of being a graphic designer is constantly learning and adapting to accommodate the huge variety of media available for presenting our clients’ brands.
It wasn’t too long ago that a designer went to school and studied print, with maybe some schooling in television or animation. Then came this new-fangled category of new media, which largely meant websites and interactive CD-ROMS (remember those) and later, DVD interface design.
Today’s designer must understand the ins and outs of designing for ever-evolving printing presses, digital billboards, competing browsers, and do-it-yourself-ers, just to name a few. Some designers select to work within a single medium, while others—like Mix Creative—keep adding to their skillset. Here’s a sampling of the variety of projects we’ve worked on in the last couple of years:
- Offset and Digitally-printed business cards
- Direct mail (including personalized pieces)
- Booklets, catalogs, and magazines
- Bag stuffers
- In-store and exterior signage
- Print billboards
- Brochures (offset and digital)
- Pocket folders and media kits
- Print ads
- Microsoft Word stationery, flier templates, forms, labels, etc.
- Printed address labels
- Package design
- Tradeshow graphics
- Desktop icons
- Email signatures
- Custom Facebook pages
- Custom Twitter backgrounds
- Digital billboards
- Profile images
- Browser window icons
- Custom blogs
- Email stationery
- Email newsletters
- Fliers printed to pdf only
- Email fliers
- Email ads
- Powerpoint presentations
- Video graphics
- Animated gifs
I’m sure I’m forgetting some, but hopefully you’re getting the idea: today’s designers are VERSATILE!
So, for all of you designers out there: what’s the most unusual product you’ve created in the last two years?