Posts Tagged ‘tips for e-newsletters’

Mix Creative to present in workshop series: Using eNewsletters Effectively

Monday, September 7th, 2009

Katrina Hase of Mix Creative will be a guest speaker in the upcoming two-part workshop series, titled Using eNewsletters Effectively!

The workshop, part of an ongoing Tech Networking series from Modern Inconveniences, will focus on the why and the how of e-newsletters. Specific information about the workshop follows:

Using eNewsletters Effectively

  • Date: Wednesday, September 23rd
  • Time: 11:15-1:30PM

Are you planning to implement an Email Newsletter campaign to promote your business? Have you already started but not sure if you are using this marketing tool effectively? This class focuses on what can be accomplished and what is required to implement a successful eNewsletter campaign. We will be comparing the eNewsletter options and services, and exploring best practices for database building, content, delivery and marketing integration.  You will learn about tools that will help you make this process efficient and effective. This class will focus on the theory where our next installment of this series, Enewsletters: Design & Database Tips, will be a hands on approach to using eNewsletter Tools.

Click Here to register

eNewsletters: Design & Database Tips

  • Date: Wednesday, October 26th
  • Time: 11:15-1:30PM

Do you need help getting started with your eNewsletter Design? Do you need help with building and compiling your eNewsletter Database? Join us at the second half of our next installment of TechNetworking topic, Creating Effective eNewsletters!  This hands on class will focus on design best practices and best practices on compiling and building your database.  In this class you will learn the following:

  • Maintaining brand consistency across your eNewsletter and website
  • Incorporating your brand into the clickable links, colors, fonts and design elements
  • Designing your eNewsletter optimally for text-only readers, mobiles, and full display
  • Tips & tricks to using a template
  • Compiling and building your database

In addition this class will look at the different types of templates and the pros and cons of using them and take a look at some examples of design dos & don’ts.

Click here to register

TECH NETWORKING is an ongoing program that offers participants useful skills and informal networking over a light lunch setting. To receive notices about upcoming events, register for the Tech Notes e-blast, or visit the Modern Inconveniences website.

Please feel free to contact Katrina of Mix Creative or Rebecca Metz of Modern Inconveniences (952.831.0508) with any questions about the workshops. We hope to see you there!

So you want to make an e-newsletter

Saturday, November 22nd, 2008

E-newsletters are a fabulous way to stay in front of your core audiences. When they’re done correctly, they provide a value to your clients and send the message of “hey! when you’re not using my services, here’s some cool stuff that you can do.” That said, I’ve had people tell me that they don’t get sales or calls off of e-newsletters. That’s not what they’re there for. E-newsletters are a self-promotion tool that keeps your business in the minds of your clients, so that when a job does come up, you’re the one they think of.

Here are some tips for creating an effective e-newsletter campaign:

  • Once a month is a good frequency. Anything more is a nuisance; less has reduced impact.
  • Provide quick, informative content in your clients’ field of interest. Consider questions they may be having right now, and provide insight.
  • Archive your e-newsletters on your website.
  • Think of providing at least one essay, and a few (2-3) sidebar tips
  • Consider promoting one of your clients in an e-newsletter. (“Did you know that X company does. . .”)
  • Point people to useful links
  • Make your subject lines descriptive. Avoid marketing buzz words, which tend to get zapped by spam filters