Posts Tagged ‘target audiences’

5 Tips For Selecting and Building Your Target Audiences

Wednesday, January 18th, 2012

TIME TO MARKET LIKE YOU MEAN IT!

TIP 1: SELECT YOUR AUDIENCES CAREFULLY
As a business, you have the ability (and privilege) to select the audiences to whom you sell your goods and services. Here are some factors to consider when selecting your audiences:
  • Do they have money?
  • Are they someone you want to work with? Do they match your aesthetic/philosophy/company mission?
  • Will they withstand fluctuations in the economy? Consider having 3-5 industry focuses.

TIP 2: MARKET TO YOUR CURRENT CUSTOMERS
The best way to get started: survey your customers to find out how you’re doing, what they’d like to see, how you can improve, and more. It’s tough love that will pay off if you make the effort!

TIP 3: BUILD YOUR PERMISSION-BASED MARKET
Make it easy for potential customers to hear from you: include your e-newsletter signup link on every page of your website, offer something of value (a free report, a book, etc) for people who sign up for your list, hand out comment cards when you give a talk, ask at the time of purchase, or even customize your email footer with a link to sign up for your newsletter.

TIP 4: CREATE A MARKET FOR YOUR PRODUCT

Educate audiences about your product. Network, host events, give demonstrations, and even offer classes related to your products and services. See more ideas in our blog post, Tips for Surviving the Economy.

TIP 5: MARKET TO A NICHE AUDIENCE
Gone are the days when everyone watched the same programs (and commercials) on television. Today’s audiences are incredibly segmented, getting their information and influences from incredibly diverse sources. Trying to reach, well, everyone, therefore, is a nearly impossible task that requires a herculean budget. It’s smarter, more efficient, and lucrative to go after a small chunk of the market. The trick is to go at it full-on, don’t be timid! Communicate your niche to everyone you know!

Guest Lecture: Starting a Design Business

Tuesday, February 2nd, 2010

I thoroughly enjoyed speaking with Bill Hendrick’s Freelance Design Business class at Minneapolis Community and Technical College today! We spoke on topics common to first year businesses, graphic design-focused or other. Topics included:

  • Options for freelancing: Use a creatives broker? Sell a pre-packaged product? Work directly with clients?
  • Assembling your business plan: The who, what, when, where, why, how, and how much?
  • Target audiences: You get to choose who you work with!
  • Defining your brand: Determining your brand description, brand story, services, voice, and visual elements.
  • Business infrastructure: Estimates, invoices, proposals, portfolio, business account, contracts, and accounting software
  • Finding and winning clients: From cold calling to networking in person and online

Students had great questions and tips, too! I wish you all success and hope to hear from you about your progress.

Oh! And if you’d like to get to know the students from a fine art perspective, check out their collective show this Friday, Feb 5, at the Fallout Gallery (26th and Stevens Ave near the Minneapolis Institute of Art). The opening reception begins at 7pm.