Posts Tagged ‘spam filters’

Email marketing words to avoid

Wednesday, October 21st, 2009

Tired of getting caught in email Spam filters? Here are some words to avoid when composing your email subject lines:

  • amazing
  • cancel at any time
  • check or money order
  • click here
  • congratulations
  • dear friend
  • e-mail marketing
  • for only ($)
  • free (including toll-free)
  • great offer
  • guarantee
  • increase sales
  • order now
  • promise you
  • risk free
  • special promotion
  • this is not spam
  • to be removed
  • unsubscribe
  • winner

Also, in your subject line, avoid*:

  • avoid excessive punctuation
  • don’t use symbols (such as dollar signs or astericks)
  • words with ALL CAPS
  • using the recipients name in the subject line
  • using Re: (unless it really is a response)
  • blank subject line
  • vague subjects (hey you, check this out, hi!)

*Source: Email Marketing for Dummies, John Arnold

For more information about e-newsletter dos and don’ts, attend our seminar on October 28th, from 11:15-1:30. We’ll be presenting hands-on training for setting up your database and getting started with customizing templates.