Posts Tagged ‘photo shoot’

Recent work: Commercial Real Estate Editorial

Wednesday, November 26th, 2008

Every now and then I like to share the process behind our work. This recent project was for a proposed editorial feature about investing in the condo market. We wanted a strong image to convey the content, and decided original photography would be the best option.

After scouting locations in Minneapolis, Mix Creative created a shot list and set the time and date for the shoot with Rod Wilson, of Andrews Photography. Mix arranged for a model, selected apparel and accessories, and art directed the shoot.

Our model braves the cold to make a wardrobe change.

Our model braves the cold to make a wardrobe change.

The day of the shoot, we moved quickly to get the shot that we needed. We tried several poses and backgrounds, including a new trick Rod cooked up of using a security mirror to add another dimension to the photo. We loved how this tied in with the “See yourself in the condo market” headline.

Rod suggests using a security mirror.

Rod suggests using a security mirror.

An alternate location and pose. Rod used a wide angle lens to give a sense of scale.

An alternate location and pose. Rod used a wide angle lens to give a sense of scale.

After the shoot, we selected our favorites to download to DVD over pizza at Punch.

Rod Wilson never stops looking for the perfect camera angle!

Rod Wilson never stops looking for the perfect camera angle!

The final product (designed by Mix Creative)!

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Photo shoots are SO glamorous!

Friday, September 19th, 2008

We recently shot a fall collection for one of our clients, Schuler Shoes. As I mentioned before in this blog, there’s a lot of preparation, coordination, and hard work that goes into a photo shoot. Our photographer, Rod Wilson of Andrews Photography, captured the feeling perfectly in this shot (the girl on the right is my niece, Abby, who so generously volunteered her time for the day!):

Many thanks to our friends at Birch Clothing who loaned us the womens’ fashions for the day. Thanks also to our models, Kim Davison and Tony Hase—who found themselves hauling clothes and shoes from one location to the next, perching on uneven surfaces, and even climbing rock faces! And of course, thanks to Jennifer Lavine at Schuler Shoes, for coordinating with all of the vendors, helping us dream up the shots and for trusting us to make them shine!

Some examples of the final product: