Posts Tagged ‘package design’

The Kiehl’s Bottle and Design

Friday, September 16th, 2011

KIEHL’S PACKAGING BREAKS ALL THE RULES—BUT IS IT INTENTIONAL?

Kiehls Jar

Graphic design author Robin Williams wrote once that “most people can look at a poorly designed page and state that they don’t like it, but they don’t know how to fix it.”

Practiced graphic designers know the fix. How? Because they apply some basic rules to their layouts that help to direct the viewer’s eye, clearly communicate a hierarchy of content, create an aesthetically pleasing design, avoid unintentional meaning, and more. (more…)

Package design pointers

Monday, September 28th, 2009

Little Alice from the comic strip Cul-de-Sac (by Richard Thompson) makes some insightful remarks on package design for children in this comic strip. Enjoy!