Posts Tagged ‘MCTC’

Succeed at Failing

Monday, May 12th, 2014

I recently spoke at the Minneapolis Community and Technical College’s portfolio show (really amazing, by the way…you should check them out!). Melissa Hickert asked me to speak on what happens after graduation and to offer any words of advice to the graduates.

My answer was to put together a speech about turning failures into success. Why? Because in those first few years (and beyond!) after graduation, I made quite a few mistakes. But instead of throwing in the towel, I took to heart Arthur Gordon’s wisdom in the book A Touch of Wonder and used my failures to inform me how to improve my decision-making, my processes and my business.

It was great fun sharing my faux pas with this very talented group. May all of their failures bring them great success!

Here’s a pdf of my presentation for anyone who’s interested.

 

Guest Lecture: Starting a Design Business

Tuesday, February 2nd, 2010

I thoroughly enjoyed speaking with Bill Hendrick’s Freelance Design Business class at Minneapolis Community and Technical College today! We spoke on topics common to first year businesses, graphic design-focused or other. Topics included:

  • Options for freelancing: Use a creatives broker? Sell a pre-packaged product? Work directly with clients?
  • Assembling your business plan: The who, what, when, where, why, how, and how much?
  • Target audiences: You get to choose who you work with!
  • Defining your brand: Determining your brand description, brand story, services, voice, and visual elements.
  • Business infrastructure: Estimates, invoices, proposals, portfolio, business account, contracts, and accounting software
  • Finding and winning clients: From cold calling to networking in person and online

Students had great questions and tips, too! I wish you all success and hope to hear from you about your progress.

Oh! And if you’d like to get to know the students from a fine art perspective, check out their collective show this Friday, Feb 5, at the Fallout Gallery (26th and Stevens Ave near the Minneapolis Institute of Art). The opening reception begins at 7pm.