Posts Tagged ‘holiday marketing’

Holiday Marketing Ideas: Part 1

Friday, November 9th, 2012

Holiday MarketingThe holidays are upon us, and if you’re a small retailer you know how important it is to capture the interest and the dollars of consumers this time of year. In case you’ve procrastinated your marketing plan, here are some tips—compiled from our Facebook page.

Holiday Marketing Idea #1: Create and photograph gift basket ideas using your products and post on Facebook and Pinterest

Holiday Marketing Idea #2: Encourage repeat visits by handing out a coupon for their next visit.

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Holiday promotions

Tuesday, November 10th, 2009

Considering sending a holiday promotion? Here are some tips and resources to get the ideas flowing!

Take advantage of holiday specials. Just this week, I’ve received several holiday specials on printing alone. Here’s just a sampling:

  • For one more week, you can order 30 custom printed holiday cards for the price of 20 at www.overnightprints.com. Use coupon code: GC1895.
  • Create your own hand-made cards, place holders, gift tags and more with rubber stamps and all the trimmings from Paper Source. Receive free shipping on orders over $100 through November 15. Enter code: SHIP100
  • Make a photo book of a client’s project! Custom photo books at Shutterfly start from $12.99. Get free shipping on orders of $25 or more until 11/30/09. Enter code: HOLIDAY25

Consider a sending a New Year’s promotion. Companies do a lot of goal-setting and budget planning in the New Year. A well-timed and clever promotion can get attention without getting lost among mounds of holiday cards.

Or, send a Thanksgiving card. A hand written “thank you” goes a long way in creating a memorable impression with clients.

Explore other media. Try creating a fun holiday video or animated e-card to share with your clients.

As with every marketing endeavor, make sure you create a look and feel that speaks to your target audiences and is consistent with your brand standards. Take the time to craft your message and design your piece.