Posts Tagged ‘graphic design profession’

More Design Profession Q & A

Wednesday, August 28th, 2013


Here’s another interview I recently completed for a student at the Art Institute International MN. Enjoy!

1.  Tell me about your career path. How did you get to where you are today?

I went to Winona State University and graduated with a major in Psychology. I went to graduate school at the University of Minnesota to work toward a PhD in Neuroscience, but left after two years (and straight As!) to take a job at the Science Museum of Minnesota as an exhibit developer. I led the development of new exhibits, working with copywriters, builders, programmers, designers and marketing professionals.

In the process, I fell in love with the design aspect of my work. I enrolled in the Graphic Design and Visual Communication program at Minneapolis Community and Technical College to pursue an AAS in graphic design while still working my full-time job at SMM.

I graduated in 2005, and worked for a year as a freelance graphic designer for a number of Twin Cities design firms. I later landed a job as an Art DIrector at a St. Paul-based advertising agency. It was a dream at first—great digs, fun clients and challenging work. But later, I realized the owner was over billing, encouraging us to cut corners on the design to make a quick buck, and not providing the type of service our clients deserved.

So in 2007, I left that job and founded Mix Creative, with a commitment  to provide clear, effective and consistent brand communication across media, while delivering top-of-the-line service with integrity.

2.  What is your job like? What challenges do you face as a designer?

My job is rewarding and demanding. I love getting to know my clients and their businesses and feel a great reward in being a part of their success. On the down side, when you’re good at what you’re do, you become in demand. It’s difficult to manage my time and projects to keep everyone happy at once.


Designing for the Times: Changing Design Formats

Tuesday, May 18th, 2010

This morning I’m thinking back on projects I’ve completed in the last few years, and it’s made me realize that part of being a graphic designer is constantly learning and adapting to accommodate the huge variety of media available for presenting our clients’ brands.

It wasn’t too long ago that a designer went to school and studied print, with maybe some schooling in television or animation. Then came this new-fangled category of new media, which largely meant websites and interactive CD-ROMS (remember those) and later, DVD interface design.

Today’s designer must understand the ins and outs of designing for ever-evolving printing presses, digital billboards, competing browsers, and do-it-yourself-ers, just to name a few. Some designers select to work within a single medium, while others—like Mix Creative—keep adding to their skillset. Here’s a sampling of the variety of projects we’ve worked on in the last couple of years:


  • Offset and Digitally-printed business cards
  • Direct mail (including personalized pieces)
  • Booklets, catalogs, and magazines
  • Bookmarks
  • Magnets
  • Bag stuffers
  • In-store and exterior signage
  • Print billboards
  • Brochures (offset and digital)
  • POP
  • Pocket folders and media kits
  • Print ads
  • Microsoft Word stationery, flier templates, forms, labels, etc.
  • Printed address labels
  • Envelopes
  • Package design
  • Tradeshow graphics
  • Notecards
  • Buttons

Social media avatars

Social media avatars created for a client

An html e-blast template

A custom Twitter Background

A custom Twitter background


  • Desktop icons
  • Avatars
  • Email signatures
  • Custom Facebook pages
  • Custom Twitter backgrounds
  • Digital billboards
  • Profile images
  • Browser window icons
  • Websites
  • Custom blogs
  • Email stationery
  • Email newsletters
  • Fliers printed to pdf only
  • Email fliers
  • Email ads
  • Powerpoint presentations
  • Video graphics
  • Animated gifs

I’m sure I’m forgetting some, but hopefully you’re getting the idea: today’s designers are VERSATILE!

So, for all of you designers out there: what’s the most unusual product you’ve created in the last two years?