Posts Tagged ‘Facebook marketing’

Client Interview: Darn Knit Anyway

Friday, April 5th, 2013


I’ve been wanting to showcase my clients for a while now, because I’m inspired by their success and they have a wealth of small business knowledge. I’m especially pleased to introduce Aimee Pelletier [pictured, right, next to a yarn-bombed tree in front of her store], owner of the Stillwater-based yarn shop,Darn Knit Anyway. When she first walked into my office four years ago, I could tell that this was a woman with a fantastic business sense. She came prepared with a written business plan, already knew her audiences, had spoken with a number of her potential competitors and had a vision for the shop she wanted to create. Now going on four years, Aimee’s business is thriving. I asked Aimee some questions about branding and marketing:

Q. How have you seen your business grow since you opened Darn Knit Anyway in 2009?

A. It’s grown a LOT! We’ve gone from 2 to 6 staff members and our sales are up 30% from our first year. We’ve also launched online class registration, started Darn. Knit. University, introduced our 12 in 12 program (12 sweaters in 12 months), and are about to add online yarn sales.

Q. How important is branding to your business?

A. In my mind, my brand includes my voice, my customers, the way my shop looks and feels, our staff, our website, our logo…everything. It’s important that everything associated with the store has the same welcoming, modern, easy feel. Our brand is totally about knowing who we are and conveying that in everything we do. That way, people always know they’re in the right place.

Examples of Darn Knit Anyway-branded items designed by Mix Creative

Q. How do you market your business?

A. We primarily market with our e-newsletter, Facebook, Twitter and word of mouth.

Q. Which marketing tool do you feel is MOST important to your business?

A. Our e-newsletter is very important. We always see a spike in web traffic the day after I send it. Facebook is also important. We currently have 2097 likes. A recent photo we posted was shared 1200 times and had a reach of 130,000 views! Our average share is 3–6 and our average view per post is 500–1000.

Q. What lesson have you learned about marketing that you’d share with new business owners?

A. Go in STRONG. You have to be solid on your brand—know what it is—when you open. You can’t trickle in with your brand. Know it and launch it ALL OUT with a cohesive look and feel. It’s critical that all your stuff looks intentional. Have someone help you.

In addition to the marketing tools Aimee mentioned in our interview, Aimee has also published 277 blog posts on her website; created an implemented a program called “Darn Knit Anywhere“, which encourages customers to photograph themselves with their Darn Knit Anyway tote bag and email it or post it to Facebook for a discount; and helped organize events such as the Stitch-and-Pitch at the St. Paul Saints game or her own Naughty Knit Night, which was featured on Fox 9 news.

Six Big Things You Need To Do With Your Facebook page

Tuesday, January 29th, 2013

6 tips for facebook

1) Log in as the page and “Like” Facebook pages of other similar or related businesses where your target audiences are likely to visit. Later, you’ll be following their streams by clicking on the “Home” tab at the top of the page and liking their posts, leaving thoughtful comments and sharing their posts on your page.

2) Begin posting on your page daily. Keep it chatty, not authoritative. You want people to be both excited about your brand. People like feeling like they’re a part of your success or inside story. Ideas:

  • Ask questions. Don’t be afraid to be funny.
  • Tell people what you’re excited about: is there a product or service that everyone is asking for right now? Did you discover a new use for an older product? Are you already hearing some great things? What are people asking you about your business? Publicly thank clients and vendors.
  • Post quick quotes
  • Let people know about any special offers you may have
  • Share articles related to your brand that people may find interesting. Make sure to note why you think they’re interesting to you!

3) Post photos. It’s OK if they’re snapshots, especially if they show something current that relates to your brand. With permission, feature a staff member or customer. Show what you’re working on, pictures of speaking engagements, a press kit you just got in the mail, etc. Repost funny photos or comics with a comment.

4) Use the Events tab to post information about upcoming speaking engagements or publicity events

5) Use the Notes tab to post related articles  (treat it kind of like a blog entry)

6) INVITE YOUR CONTACTS to like your page. Use the “Build Audience” tab at the top of the page.

“Use Facebook As” Feature Aids Businesses

Thursday, August 18th, 2011


In February of this year, Facebook launched some new page features, one of which is a powerful tool for increasing your company’s visibility within the Facebook community. It’s called the “Use Facebook as Page” feature.Use Facebook As feature

The new “Use Facebook As Page” feature allows you to post as your brand

Cindy Ratzlaff writes in Business Insider that the new feature allows page administrators to post throughout Facebook—on other pages and on profiles—as the company brand. “This means that if a brand could potentially comment on the Facebook page of a popular television show with millions of fans and gain visibility with those fans. (more…)