Posts Tagged ‘demographics’

Spotlight on Single Women

Tuesday, June 5th, 2012

AN UNDER-SERVED MARKET

Think of the last advertisement or television show you saw depicting a single woman. Was she on a quest for love? At home living with her cat? A young, Carrie Bradshaw-ish woman who buys Manolo Blahniks and sips cocktails? Or . . . can’t think of an advertisement or show depicting a single woman?Rejecting the Old Maid image

The above examples illustrate common stereotypes about single women, many of which are perpetuated by marketing professionals. Such misconceptions about single women hamper efforts to connect with this group and tap into their purchasing power. That’s unfortunate, since over 51 million American women are single. That’s a lot of money to leave on the table!

To get your head around this demographic, let’s take a look at some stats:
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