Posts Tagged ‘blogging and business’

Brand Yourself as an Expert

Wednesday, September 15th, 2010

Thank you to everyone who attended today’s Women In Networking luncheon and my talk, Brand Yourself as an Expert: Tips and Tricks to Show What You Know. As promised, here’s the content from the handout, with clickable links:

1) What’s an expert? Define your expertise
Pros at defining their specific expertise:

2) Content: Show what you know

How to submit your blog to lists:

Local Business Publications:

How to Podcast:

  • Blogtalkradio
    Podcast and social networking site that offers a very easy way to create on-demand audio.
  • PodBean.com
    Offers an easy way to publish your own audio and video podcast in 3 steps. There is not technology curve. You can share your podcast in Facebook, Myspace, Blogger, and other online destinations.
  • GarageBand
    Standard on Macs, features built-in tools that you can use to create your own rich and professional-sounding podcasts.
  • mirPod
    Webpage which allows you to create code to embed a podcast on your own website. This is a point and click operation which requires no technical knowledge.

Social Networking:

Excellent “Expert” websites:

3) Speaking
Potential sources for speaking engagements:

  • Community Education classes or Community College, Adjunct Professor
  • Professional Organizations; Conferences

Professional videorecording and editing:

Polish your skills:

Host a live or recorded webinar:

4) Publicity (Tips Courtesy Emily Schroeder Orvik, Pro Re Nata Communication, www.pro-re-nata-comm.com)
Fee-based press release distribution services (benefits: increased visibility and tracking, personalized service):

Press release alternative/enhancement—a pitch

Target the media and create lists

Subscribe to media inquiry services:

5) Image: Look the Part
Professional photography

Image Consulting

Branding and Graphic Design