Posts Tagged ‘blog tips’

3 Big Blogging Tips for Marketing to Women

Thursday, April 5th, 2012

How to Write Effective Blog Content For Women

For several years now, we’ve touted the power of blogs to drive traffic to your site, position your company as an expert in the field, and inform current and prospective customers about products. Turns out, blogging can be equally beneficial when marketing to women online. Why?

Well, for starters, women are nearly twice as likely as men to use blogs than social networking sites as a source of information (64%), advice and recommendations (43%) and opinion-sharing (55%), and 45 percent of survey respondents stated that they decided to purchase an item after reading about it on a blog (1). Consider how women shop online, and a deeper picture emerges: studies show that women research products and services extensively before making a purchase, mirroring how women shop in brick-and-mortar stores (2). And, women spend about 20% more time on retail sites overall than men; 25% of that time is spent comparison shopping (3).

So what should you blog about? Here are three tips for creating blog content that will resonate with women:

BLOG TIP #1: Write honestly about your products and provide exclusive insights. (more…)