Posts Tagged ‘advertisements’

Superbowl ad wrap-up

Tuesday, February 9th, 2010

Not a big football fan myself, I nevertheless draped in our big comfy chair in front of the glowing television screen onĀ  game day to watch (what else?) the Superbowl ads.

“Ads are on!” my husband and son would alert me, as I peered up from my book.

From the few that I could remember, the ads fell in roughly three categories: 1) heart-string tuggers, 2) screwball comedy and 3) misogynistic/objectification of women (what the heck does Danika Patrick and a girl who looks like a Hooters employee have to do with internet hosting?? and REALLY, you’d give away your wife to keep your TIRES?)

My overall impression of the ads was Deja Vu. For example:

  • Hyundai, which was a major corporate sponsor of the event, presented formula-based car commercials emphasizing quality and value. Cue the cars on the construction line, shiny vehicles on twisty roads. Nicely done, but rather dull for the Superbowl (notable exception: an ad with an aged by not-yet-retired Brett Favre).
  • Budweiser split the difference in a series of spots between girls in showers and an epic tale of friendship involving a Clydesdale and a Bull (sniff)
  • GoDaddy.com (sidetrack: one of the worst internet providers for customer service!) featured a number of spots that inexplicably pitted busty female against race car driver Danika Patrick for the coveted (??) position as a GoDaddy spokesperson.
  • Two ads in a row featured a “no pants” punchline: an overtired casual day reference: Careerbuilder.com, followed by the “Men without pants” Dockers ad. Superbowl ad reps: can’t you place your commercials better to at least TRY to make your advertisers look a little more creative?
  • Talking babies ads for E*Trade: only E*Trade could make babies look this creepy and unlikeable.

A few notables:

  • Doritos had nice ads overall; the result of viewer-made entries. The “Don’t touch my momma and Don’t touch my Doritos” ad was relate-able, the Minnesota-made “Samurai” ad was kitschy, and the “Dog removes shock collar” ad was screwball funny
  • Google featured a text-based ad about winning over a French girl. I liked this format better on Hulu, where the ads are shorter, but it still worked.
  • Budweiser, dinged above for a few predictable ads, at least had a spread of different ad approaches to keep us interested.
  • Snickers wisely employed Betty White for a gaffaw. She was dead-on in her comedic delivery.

Want a more quantifiable opinion about the Superbowl ads? Check out todays’ Star Tribune article about how a local ad company tracked tweets about Superbowl ads to determine the most popular spots. Or, visit the New York Times’ Best and Worst Super Bowl ads of 2010 article to view all and read their commentaries.

Mix Creative turns 1!

Tuesday, September 2nd, 2008

Happy 1st year, Mix Creative! As we celebrate our first full year of business as Mix Creative, we’d like to say a big THANK YOU to our awesome clients who made it possible! It’s truly a pleasure to associate with such intelligent, driven, and creative people every day.

To mark our one-year milestone, I thought it would be fun to reflect on some accomplishments:

  • We built our client list from one company to over twenty
  • We added custom e-newsletters to the suite of print and web products we offer
  • We produced our first content-managed web site
  • We published advertisements in about a dozen different publications
  • Our website design for GoFishCommercial.com appears in Forbes Magazine
  • Our press release for Saint Paul Classic Cookie was picked up by the Star Tribune and featured on the cover of their business section
  • We worked with some brilliant photographers to shoot food (catering and cookies), fashion, and interiors for our clients
  • We created Flash presentations for web clients like the Semple Mansion and Chromis Fiberoptics

Thanks to everyone for a terrific year. We look forward to continuing our work as your partner in your marketing and design efforts in the years to come!

Sincerely,

Katrina