Archive for the ‘Social Media’ Category

Google Places

Tuesday, January 21st, 2014


A quiet change happened a little while ago that can have a big effect on your ability to be found by your customers: Google Maps became Google Places. While this may be a good change for businesses in the long run (new features allow you to communicate with those searching for your business in a more graphic and current way), a little work up front is necessary to take advantage.

There are quite a few videos out there on YouTube to help you set up your Google Places page, but here’s the gist of it:

• You’ll need to create a personal Google + account, then create a Google Page for your business from there

• You’ll need access to your original Google Maps account, which means you’ll need the Gmail login information you used when you set it up

• You’ll have to verify your listing, which can take several weeks

Here’s a little video to introduce you to the world of Google Places. Good luck!

Six Big Things You Need To Do With Your Facebook page

Tuesday, January 29th, 2013

6 tips for facebook

1) Log in as the page and “Like” Facebook pages of other similar or related businesses where your target audiences are likely to visit. Later, you’ll be following their streams by clicking on the “Home” tab at the top of the page and liking their posts, leaving thoughtful comments and sharing their posts on your page.

2) Begin posting on your page daily. Keep it chatty, not authoritative. You want people to be both excited about your brand. People like feeling like they’re a part of your success or inside story. Ideas:

  • Ask questions. Don’t be afraid to be funny.
  • Tell people what you’re excited about: is there a product or service that everyone is asking for right now? Did you discover a new use for an older product? Are you already hearing some great things? What are people asking you about your business? Publicly thank clients and vendors.
  • Post quick quotes
  • Let people know about any special offers you may have
  • Share articles related to your brand that people may find interesting. Make sure to note why you think they’re interesting to you!

3) Post photos. It’s OK if they’re snapshots, especially if they show something current that relates to your brand. With permission, feature a staff member or customer. Show what you’re working on, pictures of speaking engagements, a press kit you just got in the mail, etc. Repost funny photos or comics with a comment.

4) Use the Events tab to post information about upcoming speaking engagements or publicity events

5) Use the Notes tab to post related articles  (treat it kind of like a blog entry)

6) INVITE YOUR CONTACTS to like your page. Use the “Build Audience” tab at the top of the page.