Archive for the ‘News from Mix’ Category

Announcing Mix Creative’s newest website design

Friday, April 1st, 2011

Mix Creative is proud to announce the launch of our newest website design for the Minneapolis law firm, Halleland Habicht PA.

Halleland Habicht website design by Mix Creative
Rationale
The site design centers on the theme that Halleland Habicht is a part of their clients’ teams; Halleland Habicht staff go the extra mile, getting to know the client and their needs. The design expresses the team approach and a sense of going the extra mile with warm colors and dynamic images. Headlines emphasize the firm’s dedication to their clients, while the rest of the copy reinforces the underlying conviction that the client comes first. (more…)

2010 WIN Conference Award Winners Video

Tuesday, February 1st, 2011

2010 WIN AWARDS RECIPIENTS, INCLUDING KATRINA HASE OF MIX CREATIVE, share the impact of being nominated and receiving a WIN award (January 2011).

Award recipients (L to R):
Katrina Hase, Mix Creative (Destined to Win Award)
Kris Jamieson, Resourcefully Yours (Spirited Leader Award)
Maureen Heinen (Connector Award)

Video created by: Emily Schroder Orvik, Pro Re Nata Communications

Our Best Marketing Decision of 2010

Monday, December 6th, 2010

It’s something of a December tradition here at Mix Creative to reflect on the what we’ve learned over the year, so here goes: the best decision we made at Mix Creative this year was to update our own website. Here’s why:

  1. More user-friendly. Clear page titles, an easy-to-navigate portfolio with examples (lots of ‘em!) by category, an archive of e-newsletters, and an integrated blog are just some of the new, user-friendly features in the Mix 2.0 site.
  2. More SEO friendly. By integrating a blog onto our site url instead of hosting it at WordPress.com, we’re benefiting from a lot more direct traffic from search engines. Plus, we’ve got a lot more indexed content for Google to crawl through, thanks to an e-newsletter archive, blog posts, and an increased number of pages in the new site. As an added benefit to our SEO, we’ve installed the WordPress SEO pack, Google tracking codes, made rich page titles, descriptions and keywords, and boosted our ranking through the same process we conduct for our clients.
  3. Integrated social media. The new site practices what we preach to our clients, making it easy for users to sign up for our e-newsletter, follow us on Facebook and Twitter, or subscribe to our blog.
  4. Updated coding. The new site is built in a WordPress environment, making updates a snap and providing access to great plug-ins like site statistics, subscriptions, and more.
  5. A more professional presence. The new design looks less homespun than our original site and better reflects the type of work we do for our clients.

At this point, you may be thinking, “All right already! You like your site. So what?” Well listen up, there’s something you need to hear:

We paid good money for this site. Yep, you heard me right. Although we designed the site, we invested our own cash into having it programmed by our own exceptional developer to make all the 1s and 0s fall in line. And here’s the deal: we’re already seeing a return on our investment with better conversion rates, more hits, and better brand awareness.

Spending good money on your business, especially in a sluggish economy, can be a tough choice to make. But with the right team and the right branding, your money can go a long way toward presenting a professional image that speaks of confidence and edges out competitors.

So…what will be the best marketing decision of your company in 2011?

Mix to Present at 2011 Destined to Win Conference

Monday, October 18th, 2010

We’re pleased to announce that Mix Creative’s Katrina Hase is scheduled to be a Breakout Session Presenter at the 2011 Destined to Win conference on January 27, 2011 at the University of Minnesota Continuing Education and Conference Center. The topic of the presentation will be: Recipe for a Successful Marketing Strategy.

Destined to WIN is the annual conference of the local Women in Networking group. This welcoming and non-competitive group attracts women entrepreneurs, business owners, and key players in business.

Katrina’s presentation was selected from those submitted to a Request for Proposals process.

For highlights from last year’s Destined to WIN conference, take a peek at the video below, produced by Pixelle8 Media.

Brand Yourself as an Expert

Wednesday, September 15th, 2010

Thank you to everyone who attended today’s Women In Networking luncheon and my talk, Brand Yourself as an Expert: Tips and Tricks to Show What You Know. As promised, here’s the content from the handout, with clickable links:

1) What’s an expert? Define your expertise
Pros at defining their specific expertise:

2) Content: Show what you know

How to submit your blog to lists:

Local Business Publications:

How to Podcast:

  • Blogtalkradio
    Podcast and social networking site that offers a very easy way to create on-demand audio.
  • PodBean.com
    Offers an easy way to publish your own audio and video podcast in 3 steps. There is not technology curve. You can share your podcast in Facebook, Myspace, Blogger, and other online destinations.
  • GarageBand
    Standard on Macs, features built-in tools that you can use to create your own rich and professional-sounding podcasts.
  • mirPod
    Webpage which allows you to create code to embed a podcast on your own website. This is a point and click operation which requires no technical knowledge.

Social Networking:

Excellent “Expert” websites:

3) Speaking
Potential sources for speaking engagements:

  • Community Education classes or Community College, Adjunct Professor
  • Professional Organizations; Conferences

Professional videorecording and editing:

Polish your skills:

Host a live or recorded webinar:

4) Publicity (Tips Courtesy Emily Schroeder Orvik, Pro Re Nata Communication, www.pro-re-nata-comm.com)
Fee-based press release distribution services (benefits: increased visibility and tracking, personalized service):

Press release alternative/enhancement—a pitch

Target the media and create lists

Subscribe to media inquiry services:

5) Image: Look the Part
Professional photography

Image Consulting

Branding and Graphic Design

Join Mix at the Sept 15 WIN Networking Lunch

Monday, August 30th, 2010

MIX SPEAKING AT WIN EVENT
Mix Creative owner Katrina Hase is the invited speaker at the next Women in Networking luncheon. Please join us! Here are the details:

Brand Yourself as an Expert
Tips and Techniques to Show What You Know

Wednesday, September 15, 11:30am-1:00pm
(lunch provided)
11:00am doors open for informal networking
Location: Amore Victoria
Uptown Minneapolis
Free Lot Parking
Click here to register online

Over the past few months WIN has provided sessions on the mindset behind thinking big and being seen as an expert. Now that we have the necessary way of thinking, its time to pull out tools to brand ourselves as experts.

In this session, Katrina Hase, branding veteran and owner of Mix Creative, will reveal top tools and techniques you can implement this year to establish yourself (and your business) as an expert in your field. These same techniques have helped her clients’ businesses to develop a following of loyal clientele who recognize them as experts.

Katrina was the recipient of WIN’s first Destined to WIN award recognizing her for the intentional growth she has realized in her business which serves as an inspiration to all women in business.

Discover how to craft a content-rich website, create an editorial calendar for your business, and utilize multiple channels — including speaking, self-publishing on the web, PR, and social media—to deliver your brand message.

A list of resources will be provided to participants.

Katrina Hase

Katrina Hase, Principal of Mix Creative

Presenter: Katrina Hase is the owner and principal designer of Mix Creative

Previously, Katrina served as art director at a Saint Paul ad agency, where she designed and managed client campaigns and guided the company’s own rebranding. As a freelance art director, Katrina designed marketing collateral, websites and ad campaigns for local agencies including Acuitee Marketing, All Out Marketing, Echo Creative, Falls Agency, and M Design Interactive. Prior to freelance work, Katrina worked for eight years as an exhibit developer and project leader for new exhibits at the Science Museum of Minnesota. Katrina has a BA in Psychology and an AAS in Graphic Design and Visual Communication.

Katrina frequently lectures and writes on topics of marketing and design. She has participated as a panelist at WIN SparkHer and Destined to Win events, was featured as a guest speaker for a TechNetworking webinar and classroom series, and was a guest lecturer for the Graphic Design & Visual Communication program at Minneapolis Community and Technical College. Her written work can be read on a local and national level.

Correction in Mix E-Newsletter

Thursday, April 22nd, 2010

Our monthly e-newsletter, >the mixer, went out today. In the newsletter, we featured products we designed for Drymate. I erroneously stated that they are from Shakopee, MN. In fact, they are located in Savage, Minnesota. I apologize for the error.

Here’s a larger image of their product design. Look for more to come!

Drymate pet products package design

Drymate Pet Products package design

If you’d like to sign up for our e-newsletter, click here. Each month we feature an article related to design or marketing your business, and feature recent work and news from Mix Creative.

Our 100th Blog Post!

Tuesday, March 30th, 2010

Mix Creative's 100th Blog Post

With this, our 100th blog post, it feels appropriate to reflect on the effect blogging has had on our business here at Mix Creative.

I began blogging on a regular basis in the fall of 2008, after attending the Creative Freelancer conference in Chicago Illinois. Several guest lecturers at the conference, including Ilise Benun, Peleg Top, and Colleen Wainwright, spoke of the power of blogging to establish yourself as an expert and increase your search engine optimization (SEO). What I didn’t realize was how much more I would get out of blogging. Here’s a sample:

  • Getting Published. Readers of my blog have requested to reprint posts to their own blogs or in their e-newsletters, widening our company’s exposure. Mix blog articles have been adapted for the Women in Networking Connect e-newsletter, and others appear on the blog site of Overnight Prints.
  • Speaking Engagments. Something I never expected from blogging—sharing my knowledge through my blog has directly contributed to me being asked to be a guest speaker at several events, including: a Women In Networking SparkHer event and annual conference, Tech Networking event and webinar from Modern Inconveniences, and to the Freelance Design Business class at the Minneapolis Community and Technical College.
  • Material for the Mix E-Newsletter, >the mixer. Often, a blog post will inspire content for our company’s e-newsletter. Although I generally adapt the article for the shorter e-newsletter format, having a source of content has been a huge time-saver!
  • A place to easily post e-newsletter archives. Simply creating a page for an e-newsletter archive on my blog, then adding a link to the online archive has made this monthly function quick and effortless. Not only that, but it’s accessible to blog readers, who may not be e-newsletter subscribers.
  • Fun and personal growth. Ok, this one is definitely something I didn’t expect: writing and posting articles on my blog is just plain fun! It gives me an opportunity to take a break from design, it puts a voice to my opinions, and it gives me a sense of accomplishment. And then there’s the blog stats…addicting! It’s fun to see which posts get a lot of reads, and tracking the increase in blog hits over time. And here’s a fun thing: last week I received a call from San Diego, California asking for more information about something I’d written in the post, Beyond the Trifold: How to Make Your Brochure Stand Out in the Crowd, (our most popular post).

Looking forward, my goals for my blog are to: 1) increase the number of hits by increasing the amount of entries and providing consistently relevant content, 2) Encourage readers to comment more, and 3) Promote the blog more at networking events, online, and through social media.

Thank you to all of our readers, whether you’re a one-time visitor or check back frequently! Want to stay up on recent posts? Click the “subscribe” button in the upper right. You’ll get a short e-mail synopsis of current entries.

Any thoughts about blogging or suggestions for our blog? Please leave a comment below! Remember, blog comments are searchable by web browsers, and can increase your personal SEO ranking.

Thanks!

Katrina Hase,
Principal of Mix Creative

Photo from the WIN Awards Ceremony

Friday, February 12th, 2010
Mix Creative wins the 2010 Destined to Win award

Katrina Hase of Mix Creative accepts the 2010 "Destined to WIN" award from Women in Networking Director, Teresa Thomas-Carrol

We were SO thrilled to win the 2010 Destined to Win Award!
The entire day at the Destined to WIN in 2010 conference was a blur of greeting familiar faces, meeting inspired business owners, and learning from experts in the three breakout sessions. But I have to say, the highlight for me was being one of three WIN members (also including Kris Jamieson and Maureen Heinen) honored with an inaugural WIN award—what an amazing honor, in a room full of such accomplished women. Thank you!
Photo courtesy of Wendy Houser Blomseth, InBeaute Photography