Archive for the ‘News from Mix’ Category

Mix Creative to Speak at Back to Business Symposium

Wednesday, June 6th, 2012

TWO OPPORTUNITIES TO CATCH OUR TALK, “RECIPE FOR A MARKETING PLAN THAT WORKS”

We’re delighted to be included as a  morning and afternoon breakout session presenter at this summer’s Back to Business WIN Summer Symposium. The theme of the symposium is to tap into the “back to school” spirit and dive into concrete learning, planning and implementation to grow business and revenue.

Mix Creative’s Katrina Hase will be presenting her popular “Recipe for a Marketing Plan that Works” talk in both morning and afternoon breakout sessions. The session will include the basics of marketing your business, creating a marketing plan, and implementing your plan using a marketing calendar. You’ll gain access to a marketing worksheet and calendar template if you attend the talk.

Half day registration starts at just $49! Click here for registration information.

Just the facts:

Wednesday, August 15
8:00-8:30: Registration check-in, informal networking, continental breakfast
8:30am-Noon: Morning sessions
Noon-3:30pm: Register for the full day and stay for networking over lunch and aftenoon sessionsOptional – 3:30-5:30pm: Invitation to network further and celebrate WIN’s 10th Anniversary over Happy Hour at Kip’s restaurant at the Marriott just down the street

University of Phoenix
435 Ford Road
St. Louis Park, MN 55426
Free ramp parking
Click here for map with driving directions

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MORNING session includes:

  • Continental breakfast and informal networking
  • Plenary Session 1:
    How to Win Business in a Socially Connected World

    Jeff Ferrazzo, Social Media Expert, Constant Contact
  • Plenary Session 2:
    Strategic Messaging that Inspires Change and Builds Brand Ambassadors

    Melissa DeLay, Communication Strategist, TruPerception
  • Your choice of 3 breakout sessions:

    -Create a Marketing Plan that Works
    Katrina Hase, Marketing and Design Expert, Mix Creative

    -The other “take action” breakouts are being confirmed and will be posted very soon!

FULL-DAY session also includes:

  • Lunch and informal networking
  • Your choice of 3 breakout sessions:

    -Create a Marketing Plan that Works
    Katrina Hase, Marketing and Design Expert, Mix Creative

    -The other “take action” breakouts are being confirmed and will be posted very soon!

    -Optional working session in the computer labs to implement what you’ve learned from the morning sessions (Jeff Ferrazzo and Melissa DeLay available to assist and answer your questions)

  • Afternoon wrap up session: Hands-on time to carry forward what you learned from today!
  • Invitation to continue connections over Happy Hour at the Kips in the Marriott (a short walk down the street) from 3:30-5:30pm!

Opportunities for Young Designers this Summer

Friday, June 1st, 2012

KNOW SOME YOUNG CREATIVES? HERE ARE SOME GREAT CAMPS!

One of the many hats I wear is member of Minneapolis Community and Technical College’s advisory committee. It’s one that I’m proud to sport, since MCTC is responsible—even more than my undergraduate college—for the success in my career today.

So I was thrilled to hear from the Dean of Academic Affairs today that for the first time ever, the college will be offering summer camps for students 13 years old and over. Not just any camps, either: they’ve got some great camps for aspiring architects, graphic designers, fashion designers and more!

This is a great opportunity for teens to “try out” different career types as well as experience what it’s like to attend a college right in the heart of downtown Minneapolis. Can you help me spread the word to kids who may be interested? Here are some specifics (or download their flier with registration information here):

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Recent Work

Monday, March 5th, 2012

BUSINESS CARDS FOR FLORAL AND HOME DECOR STORE

Recently, we had the opportunity to design the identity, website and business cards for a new store: Forget Me Not In Stillwater. For the design, we drew upon a combination of trellis-style frames and old world illustrations with fresh, contemporary colors. Here’s the result:

Forget Me Not Business CardsPin It

2011 American Graphic Design Awards

Tuesday, December 27th, 2011

TWO MIX CREATIVE PROJECTS REPRESENTED IN DESIGN ANNUAL

GDUSA American Graphic Design Awards 2011 coverThis year’s Graphic Design USA American Graphic Design Awards Annual (November/December 2011 issue—in print and online) features roughly 1,000 pieces, selected from among nearly 9,000 entries, from design and advertising firms across the United States. Featured categories include: annual reports, advertising, announcements/invitations/cards, brochures/collateral, calendars, catalogs, direct mail/direct response, editorial design, identity/corporate identity/logo design, internet, multimedia/broadcast, packaging, POP signs/environmental graphics, posters, public services, sales promotion, and students.

Mix Creative is proud to be among the firms represented, with recognition for both Corporate Naming and Identity Design (Ditto & Co), and Internet Design (Halleland Habicht, PA). Credits include Katrina Hase (art direction), Rod Wilson (photography), Diane Autey and Barb Prindle (copywriting), and Steven Ray (web development).

This year’s  judging panel included leaders in the graphic design community, including Walter Porras (Walmart), Jenn David Connolly (Jenn David Design), Steve Perry (Bailey Brand Consulting), Lee Gobbi (Daymon Design), and Martha Heath.

A big thank you to Gretchen Ditto from Ditto & Co and Katheryn Gettman/Natalie Wyatt-Brown from Halleland Habicht for their insight and collaboration in their respective projects. Each of these companies truly understand and appreciate the importance of visual branding for reaching their critical target audiences.

Quick video about the book featuring our work

Friday, December 2nd, 2011

Mix Creative is proud to be featured in the book, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design. Here’s a little video about the book, available at most book outlets including Amazon.com and Barnes and Noble. Check out our examples on pages 159–160, featuring the work we did for Ditto & Co. Enjoy!

New Work: Surround Sound Concert Poster

Friday, November 4th, 2011

CONCERT POSTER SPOTLIGHTS CHOIR’S 15 YEARS

Surround Sound Concert Poster

Mix Creative designed a concert poster for the upcoming Twin Cities Women’s Choir’s 15th Anniversary concert, Surround Sound. The concert will celebrate the choir’s 150 women’s voice and the richess of stories and sound established over the choir’s 15 years. The concert will blend with the gospel/jazz of the Bruce A Henry band.

In creating the design, Mix Creative’s creative director, Katrina Hase, conceptualized sound as waves, emanating from a central source: the choir’s 15 years. “Sound wave” design elements lead the eye toward the concert name, which is intentionally broken after the SUR- to emphasize the relationship between “round” and “sound”, thus implying a fullness of the auditory experience. Superimposing these graphic elements over a duo-toned image of the choir, the design captures a sense of the excitement of viewing the choir.

Hase referenced the Choir’s brand elements through use of the brand’s color palette, solid bars, brand mark, and brand fonts (text about location, etc.). “The challenge in designing a poster for the Twin Cities Women’s Choir,” Hase explained, “is to create an exciting and independent sub-brand—the concert—while staying true to the Choir’s overall branding.”

Halleland Habicht Photo Shoot

Monday, September 19th, 2011

THIS QUICK VIDEO SHOWS HOW WE SELECTED PROPS FOR COMPANY BIO PHOTOS

Mix Creative owner and creative director Katrina Hase introduces Halleland Habicht’s Katheryn Gettman, who explains how each lawyer personalizes their bio photo with meaningful props.

See how the shoot turned out! http://hallelandhabicht.com/people/anthony-l-barthel/

Behind the camera (not shown): Rod Wilson

Mix Creative Wins Two Design Awards

Thursday, September 15th, 2011

TWO ENTRIES SELECTED FOR GRAPHIC DESIGN USA AWARDS

Big News!Here at Mix Creative we’ve got some BIG NEWS to share! We’re pleased as punch to announce that two of our submissions have been selected as winners in the Graphic Design USA 2011 American Graphic Design Awards, including:

 

 

Ditto and Co winning entry for American Graphic Design AwardsHalleland Habicht winning entryThe winning entries were selected from over 8,000 submissions! The competition is open to ad agencies, design firms, corporations, institutions, publishers and more.

We happily share these honors with our clients, especially Gretchen Ditto (Ditto & Co), Katheryn Gettman, William Habicht, Natalie Wyatt-Brown, and Elissa Lindquist (marketing committee at Halleland Habicht).

Special thanks also to the Mix Creative team for their great work: Rod Wilson (Ditto & Co, Halleland Habicht portraits), Steve Ray (web development, Halleland Habicht site), and Barb Prindle (copywriting, Halleland Habicht).

Look for all of the winning designs in the November/December 300-page American Graphic Awards Design Annual, and on the GDUSA.com website (coming soon!).

Gift of Time Direct Mail Campaign

Thursday, July 14th, 2011

MIX CREATIVE HELPS LOCAL FIRM GIVE THE GIFT OF TIME

Forever Stamps inside

Recently, Mix Creative had the pleasure to work with Minnesota Women in Networking’s 2012 Destined to WIN recipient, Deb Brown of Time Creators.

Deb came to us looking for an innovative direct mail campaign that she could send out to a select group of prospects in her target market, most of whom signed up to receive more information at one of her sponsor booths at networking events for women business owners.

Time Creators specializes in taking on the little things so [business owners] can do big things. “Little things” include some business-related, but more frequently personal tasks that would otherwise consume hours set aside for work. In essence, she provides the gift of time, allowing business owners to be more productive.

In brainstorming ideas for the mailer, we came up with the fun idea of literally giving gifts of real value that would result in saving time for the recipient. We liked the notion of having a package that the recipient could open, knowing how much fun it is to receive and open a gift. The first mailing, a notepad marked with grocery sections to make shopping easier, set the tone that future gifts would be of equal or greater value. A second mailer (shown below) included a small book of stamps, and the final gift (also shown below) presented a gift card to try Time Creators for three hours free.

Below are some examples of how the campaign was implemented. (more…)

Mix Creative to be featured in Visual Marketing book

Tuesday, May 3rd, 2011

 

Visual Marketing Book

Mix Creative is delighted to announce that our work for Gretchen Ditto at Ditto & Co will be included in the upcoming book, Visual Marketing: 99 Ways for Small Businesses to Market with Visual Design by respected authors David Langton and Anita Campbell. The book is set to be published in September of 2011.


Ditto and Co NotecardsDitto and Co website (more…)