From a Google search of “Girls’ Night Out”, here’s how marketers are attempting to reach the lucrative women’s market:
Notice any discrepancies? I sure do!
• Women, in fact, don’t post images of things drenched in pink
• Women show a depth of interest in things they like. Sure, fashion is there, but so are inspirational quotes, ideas for Henna Tattoos, solutions for organizing, home projects, art projects, vintage finds, recipes, piercing ideas, upcycle ideas, rock posters and more.
• Women, at least those posting on Pinterest, favor clean, classic fonts with lots of white space over whimsical, curly fonts
• Women posting on Pinterest appreciate carefully crafted art and photography.
• As far as humor goes, sarcastic seems to get the most posts.
So what’s this mean? When marketing an event directly to women, we need to consider the real audience we’re marketing to, and not the stereotype we’re so accustomed to seeing, if we want to reach and appeal to this diverse and sophisticated diverse audience.