This month I’ll be taking a much-needed vacation with my mother to Italy—a dream trip that’s been years in planning. As a result, Mix Creative will be closed from April 19–May 2. Please send non-critical requests to me or use the form on our contact page.
With all of this talk of travel, it’s got me thinking about women and travel. For example, according to Why She Buys by Bridget Brennan, trips where female friends and family travel together—dubbed “Girlfriend Getaways”—are increasing in popularity. In fact, 24% of American women have taken a Girlfriend Getaway in the past 3 years, and 39% plan on taking one in the next three years.
According to Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy by Stephen Reily and Carol Orsborn, ladies such as my mother and myself (well, I’ve got a few more years to go, but you get the point…) are most likely to be looking for trips that offer educational opportunities and offer moderate to extensive opportunities for exercise. We epitomize this statistic: our tour includes a pasta-making demonstration, language lesson, and castle exploration. Might have to postpone our hike up Mt. Etna, though, since it appears to be ready to erupt!
Another woman and travel fun fact: according to his research, Paco Underhill (What Women Want: The Global Market Turns Female Friendly) states that, “of all the stats we’ve examined in our work with hotels, this much stands out to me: what’s most important for the female traveler is what amenities a hotel offers.” Agreed. Who wants a cruddy 2-in-1 shampoo/conditioner that’s going to leave your hair slimy all day when you’re on vacation? Get me the nice stuff, please!
The Most Important Fact for companies to note about women and travel, however, has to be this one: 70% of travel decisions are made by women. As they say in marketing: follow the money. Or in this case, hop a plane and follow those two female travel companions!