In today’s social world, a quick and effective apology is a company’s best strategy for damage control after committing an error in customer service. Here’s a great example of such an apology I received from 48hourPrint.com. Not only did they manage to apologize and make things right with a 15% discount and free shipping, but they also subtly communicated that their company’s services are in demand. Genius!
Also of note: they clearly explained what happened without excuses and communicated how they are fixing the issue.
The cute little monster doesn’t hurt either. Well done, 48hourPrint!