This past May, Mix Creative was honored to be able to work with the innovative local marketing firm Effect Partners™ to design signage and marketing collateral for the first annual The Green Awards™ brought to you by Green Giant®, held in Los Angeles, California. Not only was this a fun project visually, but we loved being able to be a part of this worthwhile cause that celebrates and awards individuals working to make a difference with their environmental initiatives.
From a design perspective, it was critical that we follow the brand standards as established with Effect Partners and Green Giant by international branding firm, CBX. This included appropriate usage of brand assets, colors, and fonts as outlined in a Visual Asset Guide. Much of the work included presenting the information in a clear, concise manner with careful consideration of the visual hierarchy, editing and writing text as needed.
Work ranged from an environmentally-friendly email invitation and online RSVP, to promotional signage accompanying a publicity event at Lake Calhoun, to digital signs at the Awards ceremony. Perhaps most exciting was designing the actual awards envelope, used by the announcers to reveal the award winners.
Below are some examples:
Thank you to the wonderful people at Effect Partners, especially Genna Carlson and Katie Parker, who wowed me with their innovation, communication and organizational skills. Thank you also to David Wild of Wild New Media for converting our digital signs into DVDs to run on the display screens. Finally, thank you to Mix Creative web developer Steve Ray, for programming our email invitation and RSVP form, and pushing Constant Contact to its limits.