We at Mix Creative are pleased as punch to announce the launch of the new Management Education Group, Inc website! Our client, Marnie Green—owner and principal consultant for Management Education Group, Inc—contacted us last year to assist the company with a brand refresh and site design to help focus her emphasis on her target audiences and provide a look and feel that meshed with the high level of professionalism offered to their clients.
The project kicked off with a logo refresh, retaining recognizable elements of her previous mark, while presenting a cleaner, updated image and more energetic presence. See the before and after examples below:
For the new website design, we wanted to carry through the feeling of forward momentum suggested in the logo with type and layout that feels open and modern. The site design includes a nod to the public sector—the company’s primary audience—with an image of marble columns in the background. Built by Mix Creative entirely in WordPress, the site is readily update-able, both with content and images, and features a back-end dashboard with site statistics built in. The site also includes a rotating feature carousel on the homepage, an e-newsletter sign-up form on each page, a shopping cart for purchasing books and webinars, and a calendar to view where Marnie will be speaking and working in the coming year. The site is optimized for SEO using a 10-point checklist Mix Creative developed.
Mix Creative also had the opportunity to design and program a custom Facebook welcome tab and page badge for Management Education Group, Inc. As social media becomes more important in the overall marketing strategy for this company, they can be assured that their brand image is being carried through to their Facebook audiences as well.
Marnie Green truly walks the walk when it comes to excellent management; she kept our team up-to-date at every step and perfectly synchronized our team at Mix Creative with her own team members. Mix Creative team members included Katrina Hase (Creative Direction), Steven Ray (website programming), and Diane Autey (copywriting). Thank you to all involved!