Thank you to everyone who attended today’s Women In Networking luncheon and my talk, Brand Yourself as an Expert: Tips and Tricks to Show What You Know. As promised, here’s the content from the handout, with clickable links:
1) What’s an expert? Define your expertise
Pros at defining their specific expertise:
- Jason Ryan Dorsey:
Expert on Generation Y; http://www.jasondorsey.com/
- Holly Buchanan:
Expert on Marketing to Women; http://marketingtowomenonline.typepad.com/
- Madeline Petersen:
Über Chic for Cheap; http://uberchicforcheap.blogspot.com/
2) Content: Show what you know
How to submit your blog to lists:
- 20 Essential Directories to Submit Your Blog to:
- Blog Directories: http://www.toprankblog.com/rss-blog-directories/
Local Business Publications:
How to Podcast:
Podcast and social networking site that offers a very easy way to create on-demand audio.
Offers an easy way to publish your own audio and video podcast in 3 steps. There is not technology curve. You can share your podcast in Facebook, Myspace, Blogger, and other online destinations.
Standard on Macs, features built-in tools that you can use to create your own rich and professional-sounding podcasts.
Webpage which allows you to create code to embed a podcast on your own website. This is a point and click operation which requires no technical knowledge.
- Linked In: http://www.linkedin.com/
- Twitter: http://www.twitter.com/
- Facebook: http://www.facebook.com/
Excellent “Expert” websites:
- Janice Hurley Trailor: Nice mix of media and content, good case studies.
- Bourn Creative: Excellent depth of content, engages readers to interact.
- Martha Stewart: An expert at self promotion. Pretty extensive!
Potential sources for speaking engagements:
- Community Education classes or Community College, Adjunct Professor
- Professional Organizations; Conferences
Professional videorecording and editing:
- Brenda Piekarski; http://www.pixelle8.com
Polish your skills:
- Toastmasters; http://www.toastmasters.org/
Host a live or recorded webinar:
- Go to Meeting; http://www.gotomeeting.com/fec/webinar
- (rather have someone show you?) Modern Inconveniences; http://www.modernincon.com
4) Publicity (Tips Courtesy Emily Schroeder Orvik, Pro Re Nata Communication, www.pro-re-nata-comm.com)
Fee-based press release distribution services (benefits: increased visibility and tracking, personalized service):
Press release alternative/enhancement—a pitch
Target the media and create lists
- Bacon’s Media Reference (Also available at select public library reference desks)
- Vocus Media Software: http://www.vocus.com/content/prmediadb.asp
Subscribe to media inquiry services:
- Help a Reporter Out; http://www.helpareporter.com/
- Reporter Connection; http://www.reporterconnection.com/
5) Image: Look the Part
- Wendy Blomseth, In Beaute Photography; http://www.inbeautephoto.com/
- Rod Wilson, Andrews Photography; http://www.andrews-photography.com/
Branding and Graphic Design
- Mix Creative; http://www.themixcreative.com/