Proof reading is a critical, yet too often neglected, step in graphic design and production. Carrie Chase at CTI Paper Group offers some helpful tips in a recent e-zine article that came into my inbox. Here’s an excerpt:
Ideally, we’d all have someone else proof our advertising and marketing copy. Let someone else—anyone else—be responsible for signing off on that final proof before it’s forever set in print. Unfortunately, there isn’t always someone else, and even when there is, you should proofread your own copy carefully.
Don’t find out the hard way whether or not your career can withstand a $12,000 mistake.
Excerpt reprinted with permission from CTI Paper group. Thanks!