Tired of getting caught in email Spam filters? Here are some words to avoid when composing your email subject lines:
- amazing
- cancel at any time
- check or money order
- click here
- congratulations
- dear friend
- e-mail marketing
- for only ($)
- free (including toll-free)
- great offer
- guarantee
- increase sales
- order now
- promise you
- risk free
- special promotion
- this is not spam
- to be removed
- unsubscribe
- winner
Also, in your subject line, avoid*:
- avoid excessive punctuation
- don’t use symbols (such as dollar signs or astericks)
- words with ALL CAPS
- using the recipients name in the subject line
- using Re: (unless it really is a response)
- blank subject line
- vague subjects (hey you, check this out, hi!)
*Source: Email Marketing for Dummies, John Arnold
For more information about e-newsletter dos and don’ts, attend our seminar on October 28th, from 11:15-1:30. We’ll be presenting hands-on training for setting up your database and getting started with customizing templates.
Tags: avoiding spam, email marketing, marketing, spam filters, spam triggers