For a technical company, data sheets are an opportunity to show what they know to prospective clients. Charts, graphs, tables, and conceptual drawings get right to the heart of the company’s skills and expertise. And while the intended audiences are project managers, purchasers, and engineers in search of “just the facts”, it’s important that you consider that data sheets are also an extension of your company’s brand. To this end, graphics should communicate the content clearly and simply, yet incorporate an overall look and feel that conveys immediately that this is Company X and not their competitor’s data sheet. Logos, fonts, colors, and illustration style are just some of the ways this can be accomplished. Take for example, these illustrations we did for Chromis Fiberoptics:
Tags: business-to-business, data sheets, illustration, technical illustration